Top 5 Personal Finance Budgeting and Planning Apps in Kenya Q1 2024

In the first quarter of 2024, the personal finance budgeting and planning app market in Kenya demonstrated diverse performance trends across the top 5 apps. Here’s a closer look at the weekly downloads and active user metrics for these apps, based on data from Sensor Tower.

Ocean plus - save money maintained a consistent presence in the market. Weekly downloads started strong with approximately 6.7K in the first week of January but saw a gradual decline, hitting a low of about 3.3K in mid-March before rebounding to 5.8K by the end of the quarter. Active users for the app showed a steady increase from 25.8K in early January to a peak of nearly 30.2K at the end of February, before settling around 28.1K in late March.

Know know cash experienced fluctuating download numbers throughout the quarter. Starting with 7.8K downloads in the first week of January, the app saw a significant drop to around 2.2K in early March, with a slight recovery to 2.8K by the end of March.

Hustler Pesa showed a decline in downloads from about 3.1K in the first week of January to just over 300 in early March. However, the app saw an uptick towards the end of the quarter, reaching approximately 1K downloads in the last week of March.

KOPA HELA had a notable increase in downloads, starting with 578 downloads in late January and peaking at nearly 3K in mid-February. The app then experienced a decrease, with downloads falling to just 44 in mid-March.

Calculator App had a relatively stable performance with weekly downloads ranging from 216 in early January to a peak of 1.1K in mid-February. The app's downloads then gradually decreased to around 564 by the end of March.

These insights into the performance of the top 5 personal finance apps in Kenya for Q1 2024 reveal varying user engagement and download trends. For more detailed insights and data, please visit Sensor Tower.